AI for Marketing Training

Build a clear, practical understanding of how artificial intelligence transforms marketing — from customer insights and personalization to campaign optimization and performance measurement — responsibly and at scale.

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Flexible duration Executive briefing (1 Day) or 2-4 days in-depth training

Practical and applied Real marketing use cases, AI tools, and decision-ready frameworks

Designed for marketing leaders CMO, marketing, growth, digital, and transformation teams

What this training delivers

AI fundamentals tailored to marketing (GenAI, machine learning, automation, decision support)
High-impact use cases across customer insights, personalization, content, media, and campaign optimization
Marketing analytics foundations: customer data, attribution, segmentation, performance measurement, and ROI
Responsible AI for marketing: data privacy, consent, bias, brand safety, and regulatory compliance
Adoption and scale-up: operating model, processes, skills, tool selection, and success metrics

Training modules

AI Foundations for Marketing

Understand AI, machine learning, and generative AI in a marketing context. Learn what AI can and cannot do, how to evaluate tools, and how to avoid common pitfalls and over-automation.

AI for Customer Insights & Segmentation

Customer data analysis, segmentation, propensity modeling, churn prediction, and insight generation. Learn how to turn data into actionable marketing decisions.

AI for Personalization, Content & Campaigns

AI-driven personalization, content generation, recommendation engines, A/B testing, and campaign optimization across digital channels.

Marketing Performance, Attribution & ROI

Attribution models, media mix optimization, performance forecasting, and KPI frameworks. Learn how AI supports budget allocation and value-based marketing decisions.

From Pilot to Scale

How to move from experimentation to industrialized marketing AI: governance, tool integration, team enablement, rollout strategy, and continuous performance improvement.

Who should attend

CMOs and Marketing Directors
Brand, Digital, Growth, and Performance Marketing teams
CRM, Customer Experience, and Loyalty teams
Marketing Analytics & Data teams
Transformation, Strategy, and Innovation leaders

On completion of this training, you’ll walk away with:

A clear understanding of how AI applies to marketing — across customer insights, personalization, content, and campaign optimization.

Practical skills to assess, structure, and leverage marketing data (customer data, attribution, performance metrics) for better decision-making and ROI.

A structured and prioritized set of AI use cases for marketing, with a simple execution framework adaptable to your organization and channels.

Governance essentials for responsible AI in marketing: data privacy, consent management, bias mitigation, brand safety, and “human-in-the-loop” controls.