AI for Marketing Training
Build a clear, practical understanding of how artificial intelligence transforms marketing — from customer insights and personalization to campaign optimization and performance measurement — responsibly and at scale.
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Flexible duration Executive briefing (1 Day) or 2-4 days in-depth training
Practical and applied Real marketing use cases, AI tools, and decision-ready frameworks
Designed for marketing leaders CMO, marketing, growth, digital, and transformation teams
What this training delivers
- AI fundamentals tailored to marketing (GenAI, machine learning, automation, decision support)
- High-impact use cases across customer insights, personalization, content, media, and campaign optimization
- Marketing analytics foundations: customer data, attribution, segmentation, performance measurement, and ROI
- Responsible AI for marketing: data privacy, consent, bias, brand safety, and regulatory compliance
- Adoption and scale-up: operating model, processes, skills, tool selection, and success metrics
Training modules
AI Foundations for Marketing
Understand AI, machine learning, and generative AI in a marketing context. Learn what AI can and cannot do, how to evaluate tools, and how to avoid common pitfalls and over-automation.
AI for Customer Insights & Segmentation
Customer data analysis, segmentation, propensity modeling, churn prediction, and insight generation. Learn how to turn data into actionable marketing decisions.
AI for Personalization, Content & Campaigns
AI-driven personalization, content generation, recommendation engines, A/B testing, and campaign optimization across digital channels.
Marketing Performance, Attribution & ROI
Attribution models, media mix optimization, performance forecasting, and KPI frameworks. Learn how AI supports budget allocation and value-based marketing decisions.
From Pilot to Scale
How to move from experimentation to industrialized marketing AI: governance, tool integration, team enablement, rollout strategy, and continuous performance improvement.
Who should attend
- CMOs and Marketing Directors
- Brand, Digital, Growth, and Performance Marketing teams
- CRM, Customer Experience, and Loyalty teams
- Marketing Analytics & Data teams
- Transformation, Strategy, and Innovation leaders
